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Services for Writers |
Marketing for Writers CURSACK BOOKS knows how today’s writer thinks, feels and what he/she needs. CURSACK BOOKS knows as well that sometimes it is not enough to be a writer. You also have to let others know. Often enough the literary quality of a manuscript does not suffice to launch and publish a book or to sell those already published, or to get the attention of a traditional editorial company to publish a new author’s book. When a new author publishes a book without a promotion plan for his/her book in place, the book might not sell simply because the readers do not know the title and/or its author. A similar situation can arise when the title or the theme of the book are not inviting enough – sales do not happen. At the time of choosing and purchasing a book a reader will most likely decide for a book that he/she has seen advertised in the media, or that has received a positive review or critique. This is true even in those cases of informed readers who intended to purchase a specific book. Advertising influences the consumers’ choices. In order to entice a reader to choose a particular book, the author has to create the books’ demand. Sales happen after the demand has been created and achieved. The demand of any product or service is done through intelligent communication. Communication is one of the many tools of marketing. There is not a unique, correct and concrete definition of marketing. It could be summarized, however, as the combination of knowledge and techniques used to understand better the targeted market and how to influence it. In other words and applying it specifically to a writer, marketing is setting up a plan to get the book sold. To achieve this the writer can use one or a combination of the several marketing tools available: promotion, press, advertising, PR and web site. CURSACK BOOKS counsels writers on the many marketing and image tools available. The strategy of communication and how to promote the writer’s image are well thought and developed according to his/her work, lifestyle, preferences, hobbies and other information that the author wants the readers to either know or imagine about his/her persona. CURSACK BOOKS designs marketing strategies specific to each book, according to its genre and targeted market, developing a marketing plan for it. To request a quote or to contract the different marketing services offered by CURSACK BOOKS, please complete the Application Form with your contact information. A representative of CURSACK BOOKS’ team will contact you at the earliest convenience. |
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